If you look at interviews and read biographies, the success stories of many entrepreneurs read as individual efforts: one person putting in Herculean effort to climb the highest mountain in the world. It can inspiring: it demonstrates that your loftiest ambitions are possible. But it’s also misleading. Not one of these success stories was the sole effort that they are often portrayed as.
Every success business needs expert help to get off the ground, because no matter how driven you are, you simply cannot be an expert in all the things you need to be to build a successful business: it would take more than a human lifetime. Trying to go it alone is one of the most common causes of founder burnout, so you need to get realistic and start looking for expert help now to make sure both you and your business are in this for the long term.
Your business is nothing without data, but as an individual your data gathering reach is fairly limited, and you may not have the expertise and experience to turn the raw numbers you are able to get hold of into accurate and actionable insights that can drive your business forward.
Finding a market research company like Attest, among others, is vital. They have the scope to reach consumers outside of your personal orbit, the experience and expertise to know how to phrase questions to get useful data back, and to turn all those numbers into simple, direct insights that can push your business forward to new heights!
Some founders to try to side step the need for a business lawyers in the early days. It saves money in the short term, but this is one of the worst false economies you can make! A false economy is the illusion of money saved: it might remain in the bank for now, but you will spend far more than your saving later when you have to pay for the consequences of taking a shortcut.
A business lawyer can make sure your business is set up in the best possible way, registered correctly, and that your contracts are binding in exactly the way you need them to be. An ambiguously worded contract might leave you paying more than you can afford and not receiving anything in return, or unable to break a commitment that has turned sour for you.
They’re also a trusted peer you bounce your plans off: as someone who’s just starting out there are so many ways you can benefit from their greater experience and connections that you really cannot afford not to pay for them!